The EdTech Law Center (ETLC) is a startup legal firm dedicated to holding education technology companies accountable for illegally tracking and profiting from student data. Rounded Corner was engaged to create both the organization’s corporate identity and a web presence that would establish credibility and connect with parents from diverse backgrounds. The resulting site balances professionalism with accessibility, outlining the risks of edtech practices while offering resources and a clear path for parents to get involved. Since launch, the site has attracted submissions from concerned parents around the world and helped ETLC begin building a strong foundation of active cases.